The Effect of Financial Literacy, Social Influence, and Perceived Enjoyment on Cashless Behaviour: The Moderating Role of Facilitating Conditions

Meliza Meliza; Danang Satrio; Didha Citradika; Enny Manggor

doi:10.17323/j.jcfr.2073-0438.20.2.2026.136-147

Meliza Meliza Faculty of Economics and Business, Pekalongan University, Indonesia https://orcid.org/0000-0001-7119-7830
Danang Satrio Faculty of Economics and Business, Pekalongan University, Indonesia https://orcid.org/0000-0002-6539-3437
Didha Citradika Faculty of Economics and Business, Pekalongan University, Indonesia https://orcid.org/0000-0003-4932-6266
Enny Manggor UKM-Graduate School of Business, The National University of Malaysia, Malaysia https://orcid.org/0000-0003-2432-9241

DOI: https://doi.org/10.17323/j.jcfr.2073-0438.20.2.2026.136-147

Keywords: financial behavior, non-cash transaction, batik industry, social factors, digital transaction

Abstract

Global transactions and technological developments have posed cashless transaction challenges for micro-, small-, and medium-sized batik businesses in Indonesia. Financial literacy, social influence, and perceived enjoyment are the factors that can influence the success of cashless transactions. Furthermore, facilitating conditions can support MSMEs’ success in implementing cashless transactions. Therefore, this study aims to analyse the effect of financial literacy, social influence, and perceived enjoyment on cashless transactions in batik MSMEs in Indonesia. In addition, this study also analyses the role of facilitating conditions as a moderating variable. This study uses SEM-PLS and is operated by WarpPLS 8.0. The sample for this research consisted of 100 batik MSMEs from Pekalongan, Central Java, Indonesia. Data collection was conducted
over two months. The analysis shows that financial literacy has a significant positive effect on cashless transactions. Moreover, perceived enjoyment also has a considerable positive impact. Furthermore, facilitating conditions can moderate the influence of perceived enjoyment on cashless transactions. However, facilitating conditions fail to moderate both the influence of financial literacy on cashless transactions and the influence of social influence on cashless transactions.

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