Prospects of Ecosystems Development in the Russian Consumer Market

Nikolay  Voitov; Svyatoslav  Polyakov

doi:10.17323/j.jcfr.2073-0438.16.3.2022.71-84

Nikolay Voitov Bank GPB (JSC), Moscow, Russia https://orcid.org/0000-0001-6662-9213
Svyatoslav Polyakov Set Partnerstv LLC, Moscow, Russia https://orcid.org/0000-0001-8075-4125

DOI: https://doi.org/10.17323/j.jcfr.2073-0438.16.3.2022.71-84

Keywords: ecosystem, consumer spending, platform economy

Abstract

The present paper studies the extent of infiltration of companies considered to be ecosystems into consumer spending pattern of the Russian population. For this purpose we offered a method of ecosystem market share evaluation on the basis of publicly available data of companies and official statistics. We proposed a criterion for dividing ecosystems into advanced and emerging ones. To that end we calculated the index assessing the share infiltration of ecosystems into the consumer market in 2018–2021. Dynamics of implementation of ecosystems in the consumer sector of the Russian Federation is positive but rather low which is indicative of prospects of development.

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